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Chris LI

Chris LI

Financial Advisor

phone: 021 214 1865

email: chris@nzpf.co.nz

wechat: NZPF_Chris

Disclosure Statement
Scope of services
  • Personal risk insurance

About Chris

Chris Li is a dedicated Life and Health Insurance Broker known for his unique blend of educational expertise and financial acumen. As a pivotal member of the New Zealand Pathfinder team, Chris brings a refreshing, client-centred approach to the New Zealand insurance landscape, defined by a deep-seated commitment to advocacy and clarity.


Chris’s academic background reflects a remarkable capacity for high-level learning and adaptability. He holds a Master’s degree in Tourism Management from Lincoln University and a Graduate Diploma in Early Childhood Education. Transitioning into the financial sector, he successfully obtained the New Zealand Certificate in Financial Services (Level 5) (Life, Disability, and Health Insurance) and the ANZIIF Certificate of General Insurance Broking (Level 5). This diverse educational foundation allows Chris to approach financial risk management with both strategic precision and a broad, interdisciplinary perspective.


What truly distinguishes Chris is his heart for the community. Having previously served as a fully registered teacher, he possesses a natural empathy and the pedagogical skill to break down complex policy wording into clear, actionable guidance. He views insurance not merely as a transaction, but as a vital safety net for families. This "teacher’s heart" ensures that every client feels heard, understood, and empowered to make informed decisions.


Based in Christchurch and fully bilingual in English and Mandarin, Chris bridges cultural and linguistic gaps to provide accessible advice to a wide range of clients. He is a steadfast advocate during the claims process, standing by his clients' side to ensure they receive their full entitlements during life’s most challenging moments.


Get in touch

For enquiries, please contact Chris at 021 214 1865 or via email at chris@nzpf.co.nz. Alternatively, you may submit your enquiry using the online form below.